Get Simplicated is a web log by Simplicate Interactive about finding simple and elegant solutions to interesting web development and interactive marketing challenges.

Last week I had the chance to attend the Art of Marketing conference in Toronto featuring Seth Godin, Mitch Joel, Sally Hogshead, Max Lenderman, Dan Heath and Jamer Othmer. The conference itself was fantastic and I plan on writing more about it later.

Over the 2 months leading up to the event I had the pleasure of working with the organizers - The Art of Productions - to put together the web site and some of the interactive marketing strategy for the conference. In this case study I've outlined a couple of things that we collaborated on together that I think worked out well for them. Read Full Article »