Get Simplicated is a web log by Simplicate Interactive about finding simple and elegant solutions to interesting web development and interactive marketing challenges.

Audience profiling and analysis is an important planning step for any web site. Unfortunately, researching and collecting the information needed to develop accurate audience profiles can be a time-consuming and mysterious process.

Luckily, I've got a really easy tip that will let you race through most of your research if you are developing audience profiles for a business-to-business web site. That way, you can spend more time analyzing your audiences and gaining insight into how you should be speaking to them. Read Full Article »