Get Simplicated is a web log by Simplicate Interactive about finding simple and elegant solutions to interesting web development and interactive marketing challenges.

Has this happened to you in the last year? You visit a web site to do some research and pricing comparrison of a product or service but leave without buying anything. Shortly thereafter, you start noticing banner ads for the exact thing you were researching showing up on different sites all over the place.

Coincidence? Maybe. More likely is that you may have caught a glimpse of a new tool offered by Google called Remarketing. Read Full Article »

My preferred provider for bulk SMS message delivery is Click-A-Tell. Not only do they provide great prices and great coverage of world-wide mobile carriers, but their API is incredibly easy to integrate into just about any application, platform or web site.

Recently, they sent me a free copy of a white-paper they created called "101 Business Applications for Using SMS". Read Full Article »

Last week I had the chance to attend the Art of Marketing conference in Toronto featuring Seth Godin, Mitch Joel, Sally Hogshead, Max Lenderman, Dan Heath and Jamer Othmer. The conference itself was fantastic and I plan on writing more about it later.

Over the 2 months leading up to the event I had the pleasure of working with the organizers - The Art of Productions - to put together the web site and some of the interactive marketing strategy for the conference. In this case study I've outlined a couple of things that we collaborated on together that I think worked out well for them. Read Full Article »

I'll give you a hint, it's not about the perils of design-by-committee.

  Read Full Article »

Search engine optimization, or SEO, is an important aspect of any web site, particularly when a site is just starting out. It's essential that any new (or existing) web site take advantage of these 3 tactics.

Using these tactics together will lead to increased search engine traffic, and despite what you may have heard, some of the most effective SEO tactics cost next to nothing. Read Full Article »