Get Simplicated is a web log by Simplicate Interactive about finding simple and elegant solutions to interesting web development and interactive marketing challenges.

Last week I had the chance to attend the Art of Marketing conference in Toronto featuring Seth Godin, Mitch Joel, Sally Hogshead, Max Lenderman, Dan Heath and Jamer Othmer. The conference itself was fantastic and I plan on writing more about it later.

Over the 2 months leading up to the event I had the pleasure of working with the organizers - The Art of Productions - to put together the web site and some of the interactive marketing strategy for the conference. In this case study I've outlined a couple of things that we collaborated on together that I think worked out well for them. Read Full Article »

I'll give you a hint, it's not about the perils of design-by-committee.

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Search engine optimization, or SEO, is an important aspect of any web site, particularly when a site is just starting out. It's essential that any new (or existing) web site take advantage of these 3 tactics.

Using these tactics together will lead to increased search engine traffic, and despite what you may have heard, some of the most effective SEO tactics cost next to nothing. Read Full Article »

Audience profiling and analysis is an important planning step for any web site. Unfortunately, researching and collecting the information needed to develop accurate audience profiles can be a time-consuming and mysterious process.

Luckily, I've got a really easy tip that will let you race through most of your research if you are developing audience profiles for a business-to-business web site. That way, you can spend more time analyzing your audiences and gaining insight into how you should be speaking to them. Read Full Article »